Beats academy 2025 — Jordan chiles is “Grounded”
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Beats Academy is a program ran by Apple’s Beats By Dre, We Are Translation, and Space150 where LA’s future creatives are selected to help create a Beats campaign featuring a collegiate athlete ambassador. I was selected for 1 out of 6 spots for the content track.
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Social Media Package
1 Behind The Scenes Video
3 Tik Toks
Key Visuals and BTS Photos
3 Music Tracks
2 Custom Headphone Designs
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Beats Academy 2025
Content:
BTS Video: Tara Radman, Hannah McGinley, and Nygel Probherbs
Tik Toks: Therese Lagrimas, Tara Radman, Andrew Hong, and Nygel Probherbs
Key Visuals and BTS Photos: Therese Lagrimas and Deja Shearrill
Social Media Copywrite: Therese Lagrimas, Tara Radman, Deja Shearrill, and Hannah McGinley
Music Track:
Music by: Noelle Clayman and Caleb Hosch
Customs Track:
Headphones and Packaging designed by: Sonya Chiang and Josselyn Guillen
10 Creatives. 1 Olympic Gold Medalist.
Throughout the 8-week program at Beats Academy 2025, I had the opportunity to understand the affirmations and routines that grounds Jordan Chiles in her motto, “I’m that girl”.
I helped create key visuals, BTS stills, social media copy-write, and conceptualize Tik Tok concepts that speak to both brand identities of Beats by Dre and Jordan Chiles.
Behind the scenes
